Have you ever wanted to be that person behind the scenes developing and implementing a successful marketing campaign? Or perhaps developing ad graphics or landing a media pick up in a top tier outlet that has you itching to apply your skills? Wherever your interest lies, getting an international job in marketing, advertising, and public relations is one of the best ways to enhance your intercultural communication tactics while working in a high-paced and action-oriented field. These specific sectors are the kind you’ll find in many countries around the world, as there is always a need for those who can successfully be the voice of an organization.
As it’s important in marketing and public relations to be a skilled communicator, the native language of a country you’re interested in may be a deciding factor for employers when seeking international employees. Opportunities for marketing jobs abroad in destinations like the United Kingdom, Canada, and the United States are both plentiful as well as competitive. The cost of living in these destinations maybe a bit higher, depending on your lifestyle, so you also might consider jobs abroad in less traditional locations too, such as Argentina or the United Arab Emirates (UAE).
Most marketing jobs abroad will require significant amounts of research in order to understand the mission of the hiring organization and its audience. This is something to keep in mind when identifying your destination of interest. If you’re curious about how graphic design standards differ in Australia, or are interested in corporate marketing strategies in India, there will be plenty of job opportunities to look into. Also keep in mind that hiring standards and the application process will vary from one place to the next.
For those with an international business background, marketing, advertising, and public relations jobs abroad can also be the ideal way to achieve a better understanding of a country’s culture and its people. Certain places, like China, can also be ideal places to work abroad in marketing, as the connection between government and media will have its own unique and possibly tumultuous history, which can make for an incredibly comprehensive experience working abroad.
Marketing Jobs Abroad
Jobs abroad in marketing, advertising, and public relations are incredibly varied, depending on your level of expertise, the specific sector you’re interested in, and what destination you’d like to call home. If you’re just trying to get your foot in the door in the field of marketing, you can expect jobs abroad to range from copywriter to assistant roles, in which you will assist with overall strategy, research, and implementation of marketing campaign. Both of these roles will include the experience necessary to move up the ranks, in order to eventually become the person who decides on overall concept and outlines the entire strategy.
For those who prefer the advertising side of things, responsibilities and available jobs abroad will depend on the size of the organization you’re applying to work for. Boutique-style organizations may allow for faster vertical growth, in which you will be able design ad copy and graphics more quickly than you might in a larger, more corporate business. Advertising jobs abroad are a great fit for those interested in combining imagery with content marketing, so an eye for design and sales are great skills to bring to the table.
If being the actual voice of an organization is what inspires you, jobs in public relations abroad may be the perfect fit. Public relations jobs abroad will range from PR associates who help in researching target media outlets to writing pitches to PR executives who manage client accounts and are responsible for coming up with innovative ideas to generate awareness about an organization’s brand or services.
Generally speaking, the pay for marketing jobs overseas will vary greatly, by destination, lifestyle choices, specific occupation, and many more factors. For example, the median salary in the U.S. for a Marketing Assistant is $38K while a Social Media Manager in the UK may earn an average salary of £25,565 per year. Be sure to do your research before accepting a job abroad, as the cost of living may be higher (or lower!) than your native country.
Benefits & Challenges
Marketing jobs around the world can be incredibly rewarding, particularly because working abroad helps individuals to better understand different styles of communication and become more skilled in working with those from a variety of backgrounds.
The hours associated with overseas marketing jobs will vary, as deadlines and campaigns may often fall under tight deadlines, but the experience gained will allow for attaining stronger time management skills.
At its core, the field of marketing entails knowing what a client or demographic may want, and being able to successfully provide that service. Learning to do this on a international playing field makes for an employee who is as well-rounded, driven, and focused as the field of marketing, advertising, and public relations.